How do articles become trendy? What do we need to do rank high on the results page?
“Reading is important because if you can read, you can learn anything about everything and everything about anything.” Tommi DePaola
This quote is a perfect representation of what mentality we need to create a viral blog. Value needs to be prioritized when writing a successful article, the only way we can attract our desired audiences is by providing the right information. This information will either solve a problem or educate them about specific topics like data-driven decision marketing. Ultimately, educating your target audience should be your number one goal in your content marketing strategy. Unfortunately, with a large amount of knowledge available to us whether paper print, ebooks, or high ranking articles, it has become a major obstacle staying relevant. Additionally, more firms/businesses have become more aware of the power that a quality blog brings to their business. Follow this article for more information on how effective business blogging has become and grown over the years.
So what steps do we need to take? What do I need to do?
Find Trending Topics/Subjects (Analytics Tools)
AI FEED: So how do we capture our audience’s attention? The first step starts at finding what your audience’s interest is, there are various methods of approaching this question. One method is by using our various charts highlighting real-time data of your audience’s interests. Our data is tuned to provide you the most accurate results to your specifications. For instance, our pie charts break-down the most trending topics by percentages.
By using this analytical data you will be able to determine which subject is more relevant and which other topics you can include to increase relevancy or provide entertaining content. Furthermore, our content analytics tool serves various roles from providing you insightful information on what is the most trendy topic, to what nation this topic is most appealing too; this allows us to segment our audiences and classify them by demographics, retargeting audiences, and possible leads. Want more information on how to write trendy articles GOOGLE ANALYTICS: Google Analytics is a powerful tool that is widely used for various types of websites like E-commerce, Blogging, Service Websites, and even Mobile Apps. Moreover, Google Analytics allows us to observe our audiences in various forms like categories, actions, events, labels, and if applicable by pay-per-click campaign metrics. Although these are important functions to segment our audiences, one key function Google Analytics provides is Demographics & Interests. By enabling this tool in your property, Google Analytics will be able to record your audience’s search history which is then filtered and classified in the Interest tab.
Sample Demo Account (Google Merchandise Store) Audience Interests
By having this data we will be able to classify our audiences then research topics that appeal to them. Ultimately, these will enrich them or educate them, by fulfilling these two needs you will increase the quality of your website and even increase shareability.
So how do we know what topics are trending?
GOOGLE TRENDS: Google Trends is an amazing intuitive tool that allows us to observe what keywords are being searched by year, month, and even by country or region. This tool is a game-changer whether you are doing market research, drafting the next biggest article, or just planning a content market strategy, and even SEO keyword research. This tool allows us to observe what is trending and what is most relevant at the time of writing an article.
Google Trends Sample of most searched/trending keyword in 2019 – United States
For instance, Google Trends would allow us to write an amazing article for 2019 countdown which is basically a summary of this year’s events. Therefore, Google Trends would allow us to observe what keywords were the most relevant, and by what region. Allowing us, to plan out our article by relevancy and categorize sections by what keywords we are going to use.
Including Relevant Information & Graphics (Data-Driven)
Quality over Quantity must always be set as the rule of thumb for any form of the content marketing plan. Similarly, information must contain more Quantitive over Qualitative data which means we must integrate a more factual-based approach to our articles. Although qualitative data is still an important form of research to communicate abstract ideas and even enhance descriptive elements. However, it will not show backed data or bring real-world examples of data. Ultimately, creating only one perspective which may come across as biased for some. Checkout this article on more information on qualitative and quantitative research blend AI FEED: This is why we believe in providing insightful data that you can also communicate to your audience through various means of media. Ultimately, there must be a balance between qualitative data and quantitative data, both must be used effectively throughout your article then blended seamlessly to maintain engagement. AI Feed focuses on bringing you the most relevant data by using our AI-Based Search Service & AI-Content Advisor. As a result, you will provide the best data and information to inform and attract the right attention and engagement. STATISTA: Statista is a popular platform for consumer research and other forms of quantitative forms of research to be used in content marketing blogs, marketing material, promotions, or just for educational purposes. This information is accessible to anyone and easily attainable whether you need graphs or articles written surrounding a particular subject it’s very effective when communicating bold statements or any claim that needs backing. In my opinion, Statista is one of the most effective ways to attain graphs and data needed for marketing research or just any article that needs to include data to back-up persuasive data. For instance, let’s use this research study that Statista conducted regarding which social platforms small businesses use to market their products or services. Let’s say we are a small advertising firm and we are creating a presentation for client acquisition. Therefore, we need to use both quantitative data and qualitative data to support both data and emotional factoids.
This is the chart we would like to analyze and target which small business platforms to acquisition
Similarly, we can include this information on articles about helping small businesses scale their Facebook accounts and tips on how to create content marketing on Facebook.
SUMMARY: Ultimately, by effectively communicating your idea, service, or product with the correct data and visuals, you will be able to become and stay relevant. Consequently, we can’t attract everyone with so many choices; our audiences have to select from; however, if we provide what they need quickly, and we prioritize accessibility without a funneled approach. Then we will be able to retain and attract our desired audiences without much hassle.